BigQuery

A standardized semantic model for Google Analytics 4 reduces the complexity of data handling and transforms it into an intuitive strategic tool that democratizes data access, allowing marketing and sales teams to gain insights into user interactions across digital platforms with minimal technical barriers. Introduction Google Analytics 4 (GA4) is the latest evolution of the …

Boost Google Analytics 4 ROI with a Semantic Ontology Read More »

In a previous post we discussed how an off-the-shelf, customizable SQL knowledge graph turns Google Analytics 360 into a user-friendly strategic tool that shortens analysts time-to-value and empowers them with access to granular-level insights of visitors’ behavior across properties. We now present how the Timbr semantic graph data management platform empowers Looker Studio to deliver advanced …

Connecting Google Looker Studio to Timbr Semantic Graph Layer Read More »

In this part 1 of 2, we explain the features and uses of the GA360 SQL knowledge graph. An off-the-shelf, customizable SQL Knowledge Graph enabled with graph algorithms, turns Google Analytics 360 data export to BigQuery into a user-friendly strategic tool, that shortens data science time-to-value and empowers marketing and sales teams with access to …

The Formidable Google Analytics 360 SQL Knowledge Graph Read More »

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Model a Timbr SQL Knowledge Graph in just a few minutes and learn how easy it is to explore and query your data with the semantic graph

Model a Timbr SQL Knowledge Graph in just a few minutes and learn how easy it is to explore and query your data with the semantic graph

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