Use Case
Unleash
the Power of Google Analytics
For users of Google Analytics 4 and Google Analytics 360, getting the most out of your web and app analytics data can be complex and time-consuming. The vast amount of data and the intricate nested structures of these platforms often require complex SQL queries and deep technical knowledge to extract meaningful insights.
Timbr solves these challenges by transforming both GA4 and GA360 data into a unified, user-friendly tool that empowers marketing, sales, and analytics teams to derive insights quickly and intuitively—all through the simplicity of SQL.
BEHIND THE USE CASE
Timbr provides an ideal standardized semantic model for Google Analytics 4 to reduce the complexity of data analytics. Timbr transforms GA4 into an intuitive strategic tool so marketing teams gain insights into user interactions across digital platforms.
USE CASE TEMPLATE
Timbr Github repository contains a collection of SQL ontology-based semantic data models. These ontologies serve as customizable templates, designed to help users jump-start their modeling process tailored to their specific business domains.
USE CASE ONTOLOGY MODEL
The ontology semantic model makes it easy to understand and find data across tables and datasets. Timbr speeds up data discoverability by displaying data as a network and in a business-friendly manner.
Challenges
Dealing with Complex Data Structures Across GA4 and GA360?GA4 and GA360 data stored in BigQuery consist of numerous nested tables and columns. Understanding these structures requires advanced SQL knowledge, and business teams often find themselves dependent on data engineers to craft complex queries and extract actionable insights.
Needing Seamless Access to Insights from Multiple Data Sources?To gain a comprehensive view of customer behavior, organizations often need to combine GA data with other external sources such as CRM systems, sales platforms, or even third-party datasets. Integrating this data manually can be time-consuming and prone to errors, delaying valuable insights.
Struggling to Implement Advanced Analytics Efficiently?Running advanced analytics like community detection, similarity algorithms, or other graph algorithms typically requires transforming your GA4 or GA360 data into graph formats. This process is often complex and demands specialized knowledge, limiting access to these insights for non-technical users.
Why Timbr
Unified Analytics for GA4 and GA360:Timbr enables organizations to work seamlessly with both GA4 and GA360 data, offering a standardized semantic layer that translates complex data structures into easily understandable concepts. This allows teams to explore and query data using familiar SQL, reducing complexity and democratizing data access across marketing, sales, and business intelligence teams.
Advanced Insights with Graph Analytics in SQL:Whether you are working with GA4 or GA360, Timbr enables advanced graph analytics directly from SQL—no need for separate graph databases or complex ETL processes. Leverage algorithms like community detection, similarity, and others to gain unique insights from your analytics data, all while staying within the SQL ecosystem your teams already know.
Data Federation Across Sources:Timbr’s platform makes it easy to integrate external data sources with your GA4 and GA360 data, providing a holistic view of user interactions across all digital touchpoints. This federation allows you to enrich your GA data with CRM, sales, or any other external data source, enabling deeper insights without the need for cumbersome data migrations.
Impact
Faster Time to Insights:Timbr’s semantic layer and SQL Knowledge Graph simplify querying GA4 and GA360 data, reducing the time it takes to gain actionable insights. Marketing and sales teams can quickly uncover insights and drive decisions, cutting down on the delays typically associated with data engineering bottlenecks.
Empowering Non-Technical Users:Timbr lowers the technical barriers to data analysis by enabling non-technical users to access and explore GA4 and GA360 data with ease. Users can perform powerful analytics without needing to write complex SQL queries or perform manual data transformations, making insights more accessible across your organization.
Enhanced Data Exploration and Visualization:Timbr’s graph explorer tool allows you to visualize GA data as a graph of relationships, making it easier to identify patterns, discover hidden insights, and explore connections in your data. Whether you’re working with GA4 or GA360, Timbr empowers you to interact with your data in a more intuitive and meaningful way.
